What is dupe culture? - BBC World Service, Business Daily podcast

Duplicate products, or dupes, are flooding social media.

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Dupes are clothes, beauty products, homeware that are cheaper than the recognisable brand, but still look similar.

We hear from shoppers and fashion experts about this growing trend and its impact on the market.

And we speak to athleisure wear company Lululemon, who are trying to work out how to respond to the number of dupes of their products that are now on the market.

Producer/presenter: Deborah Weitzmann

00:00 Intro
00:54 What is a dupe?
02:42 The rise of dupes
04:42 The shift in consumer culture
07:33 Dupes on social media
08:53 Brands embrace dupe culture
11:12 What are the laws behind dupes
13:22 Can dupes be good for brands?

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