How to Optimize Your Videos to Reach More of the Right People

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? To explore how to optimize your videos to reach the right people, I interview Ben Amos.

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–    / @socialmediaexaminer  

👁️‍🗨️ About Ben Amos
– Website https://engagevideomarketing.com
– Podcast https://engagevideomarketing.com/podcast
– Masterclass https://engagevideomarketing.com/vide...
– Free Offer https://engagevideomarketing.com/sme
– Facebook   / engagevideomarketing  
– Instagram   / engage_ben  
– LinkedIn   / beninnovate  
– LinkedIn   / engage-video-marketing  
– YouTube    / engagevideomarketing  

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/h...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
00:34 About Ben Amos
01:22 Why Videos Tend to Underperfom
05:29 Understanding Video Optimization
07:44 Understanding Your Target Audience and Video Strategy Goals
15:39 How to Optimize Your Videos Step 1: Grab Capture Your Ideal Viewers’ Attention
34:20 How to Optimize Your Videos Step 2: Maintain Viewer Retention Through Relevance
42:04 How to Optimize Your Videos Step 3: Prompt Action to Drive Business

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