REI's How-to Guide to How-To Content - Eric Hess

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REI has published how-to content for nearly 20 years. It's no surprise why: how-to content not only helps customers, it also drives business. In this clip from Content Marketing World 2017, Eric Hess, Senior Program Manager at REI, shares how-to advice on how REI uses content to inspire customer engagement throughout their outdoor journey.

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