Shopify Google Ads Remarking: Add to Cart Event using DataLayer and Google Tag Manager

🌟 Hey everyone! In today's video, we're diving deep into how you can leverage Google Ads for effective remarketing, specifically for your Shopify store. We'll explore the intricacies of creating dynamic remarketing tags and tracking 'Add to Cart' events. Don't miss out on any of these valuable insights! 🛒💻

👉 In this tutorial, you'll learn step-by-step how to script and trigger the 'Add to Cart' event in Shopify and how to set up your Google Ads account for remarketing audiences. From configuring your Google Tag Container to testing your setup, we cover it all! Plus, we'll delve into the importance of Conversion Linkers and creating conversion actions in Google Ads.

Link to Blog post with dataLayer code snippets for Add to Cart event: https://trackingacademy.com/blog/goog...

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Chapter:
0:00 - What is the power of remarketing in Google ads?
0:21 - How do you trigger the 'add to cart' event in Shopify?
0:36 - What steps are involved in setting up Google Tag Manager?
0:50 - How do you edit code in Shopify for tag implementation?
1:17 - What is the role of Google Tag Manager in website tracking?
1:45 - How can you verify if Google Tag Manager is working correctly?
2:06 - Why is a conversion linker important in Google ads?
2:25 - What settings are required for a conversion linker in Google ads?
2:58 - How do you add data layer scripts to Shopify?
3:30 - What is the purpose of the head data layer in Shopify?
4:07 - How does the add to cart data layer work in Shopify?
4:32 - How do you test the add to cart event on a website?
5:02 - How do you create a conversion action in Google ads?
6:02 - What are the steps to integrate conversion tracking in Google Tag Manager?
6:45 - How do you set up a Google Ads remarketing tag?
8:08 - What is the importance of data layer variables in Google Tag Manager?
9:06 - How can you find the remarketing audience in Google ads?