2016 Kia Optima | 5 Reasons to Buy | Autotrader

In the midsize-sedan world, to say the competition is stiff might be an understatement. The 2016 Kia Optima knows how to compete and we have five reasons the fourth generation Optima will win you over.
Sheer Value
Unlike many in the midsize-sedan segment, the Optima has value that is hard to match. Starting at under $23,000, you'll have a tough time looking elsewhere when comparing. The feature-rich Optima offers satellite radio compatibility, remote entry and an 8-way power driver seat to name a few.
Modern Technology
In a technology-driven world, you have to stay up to speed and Kia didn't miss a beat with the Optima. USB/iPod connectivity as well as hands-free Bluetooth are standard. The optional UVO infotainment offers a one-of-a-kind, ground-breaking technology as it has Android Auto and Apple CarPlay systems, so no matter what smartphone you have, you'll be connected.
Ride Quality
Behind the wheel, the Kia Optima delivers a pleasurable ride. It does a fine job soaking up bumpy roads and the handling gives you confidence into corners. Road noise is kept fairly in check and the Optima has a great balance of comfort and aggressiveness on the road.
Protection and Safety
For some, safety is a top priority in a car. Kia felt the same way when designing the Optima. Hill-start assist and Vehicle Stability Management come standard. Upgrades can include a blind spot monitoring system and a Surround View Monitor and parents can even set driving limitations on their teens via the UVO eServices package.
Attractive Styling
The head-turning Optima is taller, wider and longer than before, making it feel much roomier. Standard features include 16-inch alloy wheels and a chrome exhaust tip, among others. The coupelike roofline and rear taillight design give it a very clean, sporty look.
Autotrader Says
Well into its second decade, the Kia Optima offers protection, styling and technology at an extremely reasonable price point. If you're shopping in this segment, put the 2016 Kia Optima on your list.
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