Selling Your Partner on Specialty Coffee - An Enthusiast's Guide

Specialty coffee can get... expensive. How do you convince your partner that it's worth it? Navigating an... ahem.. somewhat pricey.. hobby is something we have a lot of practice with. These are the best tools we got for navigating the conversations that will open the gateway to better coffee every day!

Whether its “convincing” your wife, husband, partner that you NEED that new espresso machine, pour over equipment, coffee gear, are looking at buying better coffee, or just the adventures of being the best home barista, we hope this guide is helpful!

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0:00 - Let’s Upgrade?
0:55 - Getting Your Partner On Board
2:45 - Roadmap - 4 Things
2:56 - Where We Started
4:34 - Where We Are Now
5:12 - A Coffee Buying Shift
6:04 - Disclaimer
6:22 - 1. Coffee as a Hobby
7:57 - Don’t Buy The Lie
9:38 - 2. The $50 Habit
11:47 - 3. Plan the Big Ones
14:43 - 4. Meet in the Middle, Not the Way You Think
18:29 - Recap!