Creating An Effective Marketing Strategy Workshop - Principle 1

Описание к видео Creating An Effective Marketing Strategy Workshop - Principle 1

Brought to you by the UW Foster School of Business Center for Sales and Marketing Strategy, this 4-part workshop video series walks through the four main principles of marketing strategy and how they can be managed to drive growth, revenue, and profits.

In this video you will learn about: 1) satisfying heterogeneous customer needs through segmentation, targeting, and positioning (STP),  2) analyzing and grouping customer needs with factor and cluster analysis, and  3) targeting and positioning using GE matrices and perceptual maps.

Visit foster.washington.edu/salesmarkcenter for more information.

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