Creating An Effective Marketing Strategy Workshop - Principle 2

Описание к видео Creating An Effective Marketing Strategy Workshop - Principle 2

Brought to you by the UW Foster School of Business Center for Sales and Marketing Strategy, this 4-part workshop video series walks through the four main principles of marketing strategy and how they can be managed to drive growth, revenue, and profits.

In this video you will learn about: 1) evaluating existing customers’ behaviors/needs across lifecycle stages to optimize acquisition, expansion, and retention (AER) strategies, 2) identifying and targeting personas using customer lifetime value (CLV), and 3) implementing dynamic segmentation using Hidden Markov Models.

Visit foster.washington.edu/salesmarkcenter for more information.

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