Influence Global Podcast: In Conversation with Pamela Laird, Founder of Moxiloves Beauty

In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxiloves. She talks about her passion for beauty and nail products and how Instagram and influencers have helped scale her brand. Pamela talks about how using influencers for campaigns with short lead times has proven to be very successful. Pam explains about gifting and why it's important to gift without control, hoping influencers will promote the product because they love it. She also shares a little insight about her time on the Apprentice.

For more information and podcasts please visit www.thebcma.info

@pamela_laird

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE