The Secret Formula for Paid Media Nobody is Telling You

John Lincoln presents a 7-step formula based off of his book The Forecaster Method.
https://ignitevisibility.com/the-fore...

► Step 1: Reverse engineer your competitors and perform a detailed competitor analysis. You need a good stack of tools to use to determine how much your competitors are spending online.

► Step 2: Create a list of best sources that you think will bring the highest return to your site. What are the most profitable advertising channels for your business?

► Step 3. Project a conversion rate. Determine the accumulated conversion rate based on your website's pages and bring that back to the source of traffic that you're driving traffic from.

► Step 4: Apply your budget and determine a cost per acquisition. How much does it cost you to gain a customer?

► Step 5: Run a test on each of your sources. Choose a number of sources and figure out what your cost per acquisition for each of those would look like.

► Step 6: Determine a conversion goal you'd like to hit per month. Keep in mind that you should never have more than 30% of your conversions coming from one source.

► Step 7: Create a forecast over a quarterly period how much your goals could change based on your business needs and seasonality.

For more help on how to successfully evaluate, forecast and scale your digital marketing check out the book The Forecaster Method https://ignitevisibility.com/the-fore...

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