The Phenoms

Описание к видео The Phenoms

The New York Times brought together power players in fashion and sports for a look at the convergence of the two sectors at the Paris Olympics. Are athletes the new celebrities for brands? Have they moved from brand ambassadors to brands unto themselves? Where are the shared strategic goals?

Featuring:
- Rory Smith, Sports Correspondent at The New York Times
- Khalida Popal, Founder of the Afghanistan Women’s National Football Team
- Sierra Quitiquit, Skier and Founder and CEO, Time for Better

This live event, entitled “The Ultimate Team,” took place in Paris on July 1.

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