How Japanese toys & pop-culture changed the world...

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The original version of this video was published on April 29th, 2023. It was filmed with my old camera, some sections were a bit rough and overly long, and some clips that I wanted to include were missing... so I tried my best to manually clean up the footage (partially obscuring the quality by reducing the size within the faux tv), added some clips, music, and trimmed the fat.

Making for a quicker edit with more punch (hopefully).

PS - make sure you watch ALL THE WAY TO THE END ;)

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Matt Alt's has been working as a professional translator & freelance writer since the early 1990s. He's based in Tokyo.

He's co-founder of AltJapan Co. Ltd., a translation company specializing in the localization of video games, films, books, animation & other entertainment.

He's co-author of numerous books about Japan such as Yokai Attack! The Japanese Monster Survival Guide. He's also a contributor to CNN, the Japan Times, the New Yorker & many other publications


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