The Five Fundamentals of a One-Call Close in Life Insurance Sales (with Roger Short)

Sales at its most basic level is persuasion. Ethical selling is the art of creating a willing and desired exchange of value that moves people to a better place.

Many agents do not know the psychology behind sales and therefore come across as pushy, needy, or self-serving.

In this video, from Roger Short’s keynote speech at the 8% Nation Wealth Conference in Dallas, Texas, he breaks down the psychology of selling with Aristotle's modes of persuasion and discusses the five fundamentals of sales required to consistently and effectively move people to a better place.

Once an agent learns how to craft their own message and present solutions in a way that appeals to and meets a client's internal needs, they will move from a position of salesperson to a position of trusted advisor.


#LifeInsuranceAgent #LifeInsuranceSales #InsuranceAgent #InsuranceSales #InsuranceTraining
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About the Life Insurance Academy Podcast
The Life Insurance Academy Podcast is a Top-Ranked insurance-focused podcast with an expanding global audience of avid listeners. The weekly podcast takes you out of the classroom and into the conversations of top-producing agents in life insurance sales so you can level up your business. Subscribe wherever you listen to podcasts and follow us on Facebook, Twitter, and Instagram at @LifeInsureAcad.

About the Life Insurance Academy
The premier training and coaching academy & online resource for insurance sales. The Life Insurance Academy trains agents and agencies around the world to help grow sales, scale business, increase profit, and expand impact. While navigating through https://LifeInsuranceAcademy.org, you’ll find podcasts, video courses, downloadable tools, and supporting sales resources. Content covered includes prospecting, leads, how to approach your clients, proven sales processes, top-producing presentations, effective pricing strategies, closing techniques, client care, sales psychology, agency growth strategies, and much more.

Connect with Roger Short
Instagram:   / rogershort  
Facebook:   / roger.short.376  
LinkedIn:   / rogershort