Sprouts Stream #18: Why B2B SaaS Companies Should Go Beyond Product-Market Fit

Join us for a discussion with Varun Krovvidi, Product Marketing Lead at Google, as he shares his insights on product marketing in the tech industry.

Varun has over a decade of experience in B2B tech product marketing, specializing in simplifying complex products and leveraging data for market understanding. He has successfully launched tech products across finance, B2B tech, and EdTech sectors and excels in go-to-market strategies within large organizations.

Session Overview:

0:00 Introduction
0:37 Transition from engineering to product marketing
3:13 Perspective on product marketing
6:34 Difference between product and marketing roles
8:07 Key KPIs for product marketing teams
9:46 Exclusive responsibilities of product marketing
12:19 Success stories in PLG motions
13:40 When to introduce product marketing
14:53 Characteristics to look for in PMMs
17:32 Examples of effective product marketing
20:30 Tools used by product marketers
26:00 Collaboration with SDRs and BDRs

Stay tuned for more valuable insights from industry leaders in marketing

Follow Sprouts on LinkedIn:   / sprouts-ai  
Follow Varun Krovvidi on LinkedIn:   / varunkrovvidi  

#ProductMarketing #TechMarketing #GoToMarket #B2BTech #MarketingStrategy #ProductLaunch #marketinginsights
.........................
About Sprouts:
Sprouts.ai is a leading AI-powered ABM & GTM intelligence platform tailored for B2B enterprises. Our platform offers precision targeting, enabling businesses to effortlessly identify and connect with their ideal customers.

With a focus on driving higher conversion rates and achieving incremental revenue boosts, the Sprouts platform serves as an exceptional growth facilitator. Experience the future of B2B success with us!


Website: https://sprouts.ai/
Book a demo: https://sprouts.ai/book-a-demo/
LinkedIn:   / sprouts-ai  
Blog: https://sprouts.ai/blog/