Interviewing Josh Marzucco, owner of Marzucco Luxury Real Estate in Naples, Florida

Josh Marzucco is a name synonymous with innovation, growth, and a bold approach to real estate. As the owner of Marzucco Luxury Real Estate, Josh has transformed a local brokerage into a formidable player in the Florida real estate market, known for its unique 100% commission model. His journey from a startup in 2018 to the recent opening of a flagship office on Naples’ prestigious 5th Avenue is a testament to his vision and relentless drive.

A Growing Footprint

Marzucco Luxury Real Estate has rapidly expanded its presence across Florida, now boasting five offices. These include prime locations right off 41 in Fort Myers, downtown Cape Coral, Plant City near Tampa, and Lake City, just south of the Georgia border. Each office is strategically placed to tap into diverse markets, catering to the unique needs of both urban and rural clients.

Empowering Agents

One of the defining aspects of Marzucco Luxury Real Estate is its 100% commission structure. Unlike traditional brokerages that take a significant cut of an agent’s earnings, Marzucco allows agents to keep all their commission, with just a modest $350 transaction fee and a $100 monthly membership fee. This model has attracted a large and growing team, with over 400 active agents currently working under the Marzucco banner.

Josh shares an inspiring story of a 21-year-old agent who recently closed a $6.6 million deal, earning $145,000 in commission. Under Marzucco’s model, the agent kept almost all of it, only paying the small transaction fee. This story exemplifies the company’s philosophy of empowering agents to maximize their earnings and reinvest in their own success.

Branding the Agent, Not the Brokerage

While many established real estate brands emphasize their name and legacy, Marzucco Luxury Real Estate focuses on the individual agent. Josh believes that in the age of social media and digital marketing, agents themselves are the brand. “We’re kind of reteaching agents to believe in themselves,” he explains, emphasizing the importance of personal branding over relying on a corporate name.

To support this, Marzucco offers optional access to KV Core, a powerful real estate software that includes a CRM, website tools, and marketing capabilities, all for just $50 a month—a fraction of what it would cost independently.

Looking Ahead

As Marzucco Luxury Real Estate moves into its sixth year, the future looks bright. Josh envisions the company doubling in size, with a goal of reaching 1,000 agents within the next five years. Expansion into new markets is also on the horizon, with plans to open offices in Sarasota, as well as potential ventures into Georgia and Tennessee.

A Commitment to Florida

Despite these ambitions, Josh remains firmly rooted in Florida. Born and raised in Naples, he understands the unique appeal of the Sunshine State. “People are always going to come here,” he says confidently. Florida’s real estate market is resilient, buoyed by its natural beauty and favorable living conditions, and Marzucco Luxury Real Estate is poised to continue thriving in this dynamic environment.

Join the Marzucco Family

For those looking to join a forward-thinking brokerage that offers unparalleled financial freedom, Marzucco Luxury Real Estate is an attractive option. The process to join is simple, and with Josh’s active presence on social media, potential agents can easily connect and start their journey within minutes.

In an industry where many are still tied to outdated models, Josh Marzucco is leading the charge into a new era of real estate—one where agents are empowered, clients are well-served, and the future is full of possibility.


www.naples2night.com