British Rail: History of a Design

Additional Credit to Lineside South East (   / linesidesoutheast  ) for the video clip at 0:11
British Railways, or British Rail, BR for short, had a varied history over the course of its nearly 50 year existence. In 1948, after uniting 4 of the UK's biggest railway companies, British Railways was lacking its own unique image and had no fitting logo for its locomotives. It would take a handful of months until BR got their logo situation sorted out and found something that worked. However, in 1956, the logo was modified to have more detail, but looked more dated compared to the original 1948 version. With the Modernisation Plan beginning to take effect throughout the mid to late 50s, and BR looking quite old and out of date by the 1960s, a drastic facelift was needed. BR trains had mismatched coaches, locomotives were painted in pre-nationalization colors, and BR's logo was dated. Looking to Canadian National Railways for inspiration in 1964, British Railways embarked on an ambitious rebranding effort. Now known as British Rail, BR sought to modernize their appearance in hopes to gain back the respect of passengers. In this video, I talk about the history of British Railways' logos and discuss the rebranding project that brought forth the famous Double Arrows logo.

This is my first foreign-based video outside the United States and Canada so I apologize if I mispronounced or got any information wrong. I also decided to focus primarily on the main BR Rail Blue color scheme rather than also heavily discussing the sub-brands like Railfreight, Network, or other paint schemes. While I did showcase some clips of them, I probably will save those other BR brands for their own video. I also would like to point out that while I do have an interest in British trains, I'm not an expert and not as familiar with non-American or Canadian trains. What I'm getting at here is I hope my research proved accurate lol.

Music Used:
Jet Set Radio - Electric Toothbrush
A Hat in Time - Train Rush
Sonic Adventure - Fakery Way Twinkle Park
Jet Set Radio - Recipe for the Perfect Afro
Super Monkey Ball - Jungle
Sonic Colors - Area Planet Wisp
Sonic the Hedgehog (Sonic 06) - Soleanna Castle Town

Chapters:
0:00 Introduction
0:33 BR 1948
2:50 A New Look for BR
10:04 Conclusion

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