ASK The Audience: Building a Socially Responsible Creative Economy

Audiences increasingly demand authentic and nuanced stories. Industry workforce is unafraid to challenge traditional operational practices and re-shape film industry business models to encompass social value. This expert discussion at the Marché du Film 2024 unpacks how mental health can vitally unlock creative potential and generate financial and impact returns.

Our notable guest speakers included:
— Noopur Agarwal | VP, Social Impact for SHOWTIME/MTV Entertainment Studios, Paramount Global
— Alexandra Miles | Founder/CEO, PROJECT BLACKBIRD Inc.

This conference was developed in collaboration with Think-Film Impact Production, SHOWTIME/MTV Entertainment, Project Blackbird & Maybelline, and moderated by Gabriella Geisinger, Locations Editor for Screen International and Editor at KFTV.

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