Net Promoter Scores to Manage Customer Satisfaction

Case IH and Kubota send customers surveys after purchase to rate their experience with H&R Agri-Power explains Ronnie Barnett, H&R Agri-Power CFO. A customer who gives a score of 9 or 10 is considered a promoter and a score below 7 is considered a detractor. Those scores are combined to create a net promoter score. H&R also sends its own surveys to gauge customer satisfaction.

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