Brand Management Principles For Business Growth

Learn the brand management principles for successful business and reputation growth in 2023.

#brandmanagement #branding #brandstrategy

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By the end of this video you’ll understand the brand management principles for successful business growth to manage your own brand effectively.

First, you’ll learn about the variety of roles involved in building a strategic brand and the role of the brand manager once the brand is handed over.

Next, you’ll discover the advantages of effective brand management including increased brand loyalty, brand awareness & recall and increased brand advocacy.

Then, we’ll dive into the principles of brand management, specifically the tangible brand assets and the intangible brand elements.

Finally, you’ll learn the key to brand management success and how brand managers benefit from looking beyond digital marketing metrics.

0:00 Brand Management Principles For Business Growth
1:09 What Is Brand Management
1:29 Advantages Of Brand Management
2:03 Principles Of Brand Management
2:20 Tangible Brand Asset Management
3:54 Intangible Brand Element Management
4:33 The Key To Brand Management Success




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