Why LinkedIn Is Important For Business (NEW) | Phil Pallen

In this video, I explain why LinkedIn is important, and why it should likely be a part of your social media strategy in 2020. The most obvious reason: job opportunities. LinkedIn is a great place to get in front of hiring managers and recruiters, as well as find client opportunities. Another reason is building your brand—inside LinkedIn, to create social proof (with LinkedIn recommendations or LinkedIn endorsements), as well as outside LinkedIn, like ranking in Google. It’s also a great way to research and to build community (with people you know and people you don’t know, too).

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Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.

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