9 Effective Brand Positioning Strategy Approaches [In 2023]

In this video, we’re going to take a look at some for the most well positioned
brands defined their positions.

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So you need to position your brand, and there are many brand positioning
approaches… But what’s the best brand positioning approach for your brand
strategy?

When it comes time to position your brand, there are many brands
positioning approaches you might leverage.
The positioning of your brand requires an intimate understanding of the market
landscape.

Types of positioning strategies
It’s always important to remember that brand positioning is a creative game.
Though you may choose one positioning strategy approach or another, the actual
the position you define for your brand should represent a unique offering to your
audience.

Conclusion
When you sit down to position your brand, you need all of the players at the
table.

Are you currently building a brand for yourself or a client?
Have you defined an approach yet for your brand?
What’s your biggest challenge around brand positioning?
I’d love to hear your thoughts and comments so leave a message and I’ll make
sure I reply.

Let me know in the comments Right Now!


0:00 9 Effective Brand Positioning Strategy Approaches [In 2023]
0:58 Positioning Strategy #1 - Against Brand Positioning
2:28 Positioning Strategy #2 - Hyper Specialization Brand Positioning
3:27 Positioning Strategy #3 - Leader-Based Brand Positioning
4:43 Positioning Strategy #4 - Price-Based Brand Positioning
6:09 Positioning Strategy #5 - Quality-Based Brand Positioning
7:31 Positioning Strategy #6 - Value-Based Brand Positioning
8:54 Positioning Strategy #7 - Benefit-Driven Brand Positioning
9:52 Positioning Strategy #8 - Disruptive Brand Positioning
11:29 Positioning Strategy #9 - Convenience-Based Brand Positioning

#brandpositioning #positioningstrategy #brandstrategy

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