Скачать или смотреть Why a Cycle Brand Fought Messi for 9 Years!

In 2011, Lionel Messi applied to trademark his name for future business ventures.
Sounds simple, right? Well… not quite.

A Spanish bicycle company called Massi objected.
Their reason? The names looked almost identical — just one letter apart — and both were in the sports category.
They feared people might think Messi actually owned their brand.

Neither side backed down.
The fight went all the way to the European Court and dragged on for nine long years.

Finally, in 2020, Messi proved that his name and personal brand were far more famous than Massi cycles.
The court ruled in his favor, and he secured the trademark rights to his name.

Nine years… just to own your own name!

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