Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.






Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.






CHAPTERS:


00:00 - Intro


01:42 - Anticipation vs Reaction


07:55 - Anticipation in Travel


14:00 - Historical Example of Anticipation


16:25 - Marketers' Perspective on Anticipation


16:40 - Actionable Strategies for Marketers


19:55 - Getting Started with AI


24:33 - AI Applications in B2B Marketing


28:33 - Punk Rock Influence


30:11 - Final Question


31:32 - Outro