Paul Roetzer | CMO Confidential | Is Artificial Intelligence An Extinction Event For Agencies?

In honor of MAICON (the marketing artificial intelligence conference) this we here is our last episode of AI Marketing scion ‪@paulroetzer‬ from the ‪@MarketingAIInstitute‬

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.

Discover AI's Impact on Agencies: Extinction or Evolution? Join host Mike Linton, a five-time CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, in an insightful conversation with Paul Roetzer, the visionary behind the Marketing AI Institute. Paul, a pioneer in integrating AI within marketing, shares his journey from agency owner to AI advocate, providing a unique perspective on the convergence of marketing and AI. Key topics include AI's transformative role in marketing, its implications for agencies, and insights into the future of AI-driven business strategies. Tune in to hear how generative AI, customer service innovations, and evolving business models are reshaping the landscape. With practical advice for both agencies and marketers, this episode is a must-listen for those navigating the AI revolution in marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and insights. Stay informed and ahead of the curve!

CHAPTERS:
00:00 - Intro
00:41 - Paul Roetzer, Marketing AI Institute Founder
01:57 - Current AI Cycle Status
04:33 - Industries Advancing with AI
06:59 - Generative AI for Consumer Interfaces
10:40 - AI Impact on Agencies
11:04 - Evolution of Marketing Agencies
12:46 - Types of Marketing Agencies
17:49 - Limitations of AI
20:54 - AI Capabilities in 2 Years
21:05 - Long-term AI Preparation for Companies
23:45 - Structuring Marketing Departments for AI
27:00 - Evaluating AI Marketing Expertise
32:27 - Final Question
32:30 - Funniest AI Anecdote
32:45 - Practical AI Advice
34:11 - Outro