the fall of Pininfarina the greatest Italian design firm

Pininfarina is one of the most famous design houses in the world being behind masterpieces like the F40 F50 Enzo Lancia 037 and so many amazing and beautiful cars. but in the recent years they have not been a active only working with Batista and doing architecture far from their origins only working on automobile and being one of the first to use aerodynamics and put so much attention on the design on a car. so how has Pininfarina gone from a successful car design firm to not working on almost any cars anymore.

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