What is Communication Strategy?

Описание к видео What is Communication Strategy?

I speak about the role of what is comms planning. In this video I give three examples from S’well, Nike, and Tylenol to show how comms planning can be implemented on a piece of business.

Comms planning is all about making sure that the media environment helps to communicate the creative idea.

Download the 4 Essential Comms Planning Templates here: https://strategyfinishingschool.com/4...

If you look after a group of strategists or are in charge of the weekly meeting this will give you some ideas for exercises to do.

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⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6

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⚡️STRATEGY MATE - https://strategyfinishingschool.com/l...
📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/l...
💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/s...

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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j
➜ What is an insight vs observation : https://bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

WEBSITE: https://strategyfinishingschool.com/

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