Скачать или смотреть Stealth Core Trainer - Great example of innovation and storytelling

Howard Panes, serial entrepreneur and innovator, was starring at his phone while planking in the gym. One more minute to go... While he was doing his plank, he thought, "This is actually pretty boring. I should be able to distract myself and maybe do something with the phone instead of just starring at the stopwatch."

He got home, worked it out with his mate Dan, put half a ball under a plate and the first concept of the Stealth Core Trainer was born.

Stealth, = sneak in excercise at the office and at home, no more excuses for not having time to work out, 3 minutes a day is already enough.

The Stealth Core Trainer is a great example of innovation. Not coming up with something completely new, but making an existing thing way better. That is true innovation. Combine this with a very fun origin story with customer value as bigger range of motion and gamification distracting you from the excercise and you have a revolutionary product.

#standuptostandout