The New Era of Video: Digital Twins & AI with Dave King, HeyGen

Dave King from HeyGen joins Katie Zeppieri on this episode of Get Mic’d to discuss the transformative power of AI in visual storytelling. As HeyGen's Chief Business Officer, Dave shares how their avatar technology, including creating digital twins, revolutionizes content creation and accessibility.

He highlights success stories, from viral campaigns to personalized client interactions, and emphasizes the potential for digital twins to expand the reach of ideas across languages and borders. In this episode, discover how HeyGen is making visual storytelling more inclusive and explore the future of AI in marketing with Dave.

Episode Highlights
0:00 Intro
02:30 The Accidental Marketer
8:41 The Complexities of Modern Marketing
16:59 The Future of Video with HeyGen at the Centre
18:00 HeyGen's Digital Twin and the Future of Personalized Marketing
38:17 Dave’s MicDrop Moments

Resources
HeyGen: https://www.heygen.com/?sid=rewardful...
Connect with Dave King:   / davebking  
The Science of Storytelling by Will Storr: https://www.amazon.ca/Science-Storyte...
How Brands Grow by Byron Sharp: https://www.amazon.ca/How-Brands-Grow...
Positioning by Al Ries and Jack Trout: https://www.amazon.ca/Positioning-Bat...
Listen to more Get Mic’d episodes: https://tr.ee/h4cuVjypEh