Design Crit: "Rebranding" from Parks & Recreation

Chris gives Tom and Jerry the job of redesigning the logo for the Parks and Recreation department. What does this episode get right and wrong about how a brand design really works? In this video, I break it down in more detail than anybody needed. Because I am the unstoppable nerd of design, please, let me be your guide.

Not that anyone reads the video dooblie-doo but I actually edited this on holiday, on old 2014 Macbook Pro, so if the production is a little less polished than usual, that's why!

00:00 Introduction
00:43 The Creative Brief
02:59 Jerry's Concepts
05:39 Tom's Concepts
07:09 Jerry's old ID card
08:58 The Final Proposal
12:00 Final Reality Checks
13:18 Outro

#parksandrec #parksandrecreation #rebranding

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