The Rise and Fall of Influencer Brands: Lessons from Tanya Burr, Niomi Smart, and Jaclyn Hill

In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳

They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul). 🚀

Join the conversation and let us know what the future of influencer looks like for you 👇

#socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #celebrities

00:00 Intro
01:11 Influencer Brands Closing Down
02:25 Why is this Happening?
04:40 Audience Habbits
05:15 Relevancy
06:48 Buying into Brands
09:20 Understanding Needs and Change
13:35 Following a Journey
18:15 Value
22:44 Outro

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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.