Research Methods By Uma Sekaran Chapter One | MadeEasy | Urdu/Hindi

Chapter 1 of "Research Methods for Business" by Uma Sekaran introduces the basics of research, emphasizing its importance in solving business problems. It defines research as a systematic and organized effort to investigate specific issues, offering a foundation for making informed decisions. The chapter distinguishes between applied and basic research, highlighting their roles in addressing practical business challenges and expanding theoretical knowledge, respectively. It also outlines the characteristics of scientific research, including its replicability, precision, objectivity, and generalizability, setting the stage for understanding how methodical inquiry can lead to effective problem-solving in business contexts.

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