Getting your Mobile App Done with Zornitza Stefanova (WG’05) CEO, BoomerangSF

How to build your mobile app? This is among the most frequently asked questions in large and small organizations looking to reach their customers wherever they are. In this session, we educate entrepreneurs and business leaders about the team, tools and process necessary to build your app. Topics range from developing product requirements to hiring a mobile team to measuring success. We demonstrate examples from recent app development efforts, including stories, requirements and designs.

Zornitza Stefanova is a seasoned product expert and an entrepreneur. She spent decades in leadership positions in product management and software development at venture-backed startups. Zornitza is the founder and CEO of BoomerangSF, a product strategy and software development firm based in the San Francisco Bay Area. BoomerangSF has built mobile apps and web service applications for large as well as startup companies since 2010.