How Brands Are Winning on TikTok

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In Q1 of 2020, TikTok was downloaded more than 315 million times worldwide, which is the best quarter recorded by any app ever.

The platform is known for its unique style of video – including dancing and voiceover comedy – and has become a key channel for digital marketers to reach Gen Z customers. But as with any new social media platform, there is a steep learning curve for brands in creating content that appears natural and engages users. And when attempting to connect with the most media-savvy generation in history, this can be trickier than ever before.

Listen back to our discussion with global digital marketing leaders who have mastered TikTok, and who will share what kind of content and marketing strategies can increase growth and brand engagement on the channel.