How Brands Are Winning With Data-Driven Marketing

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Despite the exponential growth of online consumers, marketing has arguably never been more challenging. How do you promote your products to new audiences? And how do you test new marketing strategies when budgets are tighter than usual?

Now more than ever, the world’s best brands are relying on data to identify new market opportunities, develop and measure marketing initiatives, and optimize campaigns and content.

Listen back to our discussion with data and marketing industry leaders, as they discuss the leading role data is now playing in marketing, and how brands are optimizing digital spend and marketing performance.