The D2C playbook: winning the consumer market battle

Over the past 2 years, D2C brands have grown exponentially in India. Today, there are more than 650 fast-growing D2C brands operating in segments like fashion, cosmetics, and personal care. In this highly competitive environment, D2C brands have to focus on growing the average basket size, and improving the post-purchase experience to counter the increasing customer acquisition costs.

This ScaleUp India Roundtable created in partnership with PayU, features Manish Chowdhary, Co-founder, WOW Skin Science; Bimal Rebba, COO and Co-founder, Trell; Bharati Balakrishnan, Country Head and Director, Shopify India; and Shobhit Mohan, VP - Marketing & Branding, PayU India, in conversation with Shradha Sharma of YourStory. It looks at the fundamentals for a D2C business and explores how functions such as marketing, logistics, and tech help understand the nuances of building a D2C brand, and how these brands can win the consumer market battle.

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