Scooter Braun on Selling For A Billion, Self-Work, Ariana, Bieber, BTS + HYBE, + Putting Family 1st

On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. And it all started with one idea.

ACT 1
00:00 - Intro
1:40 - Crafting ambition
4:00 - Laying the foundation
5:32 - Working in the club scene + fear of failure
8:54 - The value of apprenticeship

ACT 2
10:27 - Founding SB Projects
12:29 - Asher, Justin, and “Success and failure live next door to each other”
13:22 - Navigating the ins and outs of management
15:28 - Decision making patterns, taking ownership
20:25 - Doubt
20:43 - Big Machine acquisition

ACT 3
22:41 - Developing partnership with Bang Si-hyuk
24:53 - The evolution of hustle culture
26:57 - Mentorship
27:35 - Family and what you’re not willing to live without
30:35 - “Opportunities to learn”
32:45 - Manifestation
34:45 - Endless curiosity

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