LIKERT SCALE TABLEAU TUTORIAL

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Rating scales such as Likert scales and semantic differential scales are very common in marketing research, customer satisfaction studies, psychometrics, opinion surveys, and numerous other fields.

Likert scales result when survey participants are asked to rank their agreement with survey items on a scale that includes strongly disagree, disagree, neither agree nor disagree, agree, and strongly agree. Some authors also include scales with other numbers of categories about attitude.

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