Debbie Levitt - UX, Product Strategy, and Discovery - Agile Tuesday München

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Slides: https://drive.google.com/file/d/1YnVF...

Debbie Levitt, CXO of Delta CX, has been a CX and UX strategist, researcher, designer, and trainer for decades. She'll be joining us in November to teach us more about the following topics:

What is UX? Is UX a skill anybody can have? Is it a role or job?

How do we know we hired a good UX Researcher or Designer? How do we know they are doing good work?

What can a team do when they don't have any UX workers yet?

What should we understand about users and their needs before trying to solve their problems or innovate for them?

How can we know (before Engineering writes code) that our product or feature idea is a good choice?

Should we start with a hypothesis or idea and test that? Or is there a better way to achieve customer and business goals (together)?

What is the most efficient, Agile, and Lean way to approach product discovery?

Debbie will present for nearly an hour, and then take questions for approximately 20 minutes.

About Debbie:

Since the mid-1990s she has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She’s a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.

She has worked in various CX and UX leadership and individual contributor roles at companies including Wells Fargo, Macy’s, StepStone, Sony Mobile, and Constant Contact. In the 2010s, San Francisco UX and marketing agencies had Debbie on speed dial. She completed projects for Traction, Fjord, LIFT, Rauxa, ROI·DNA, and Fiddlehead.

Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.

Her new book, “Customers Know You Suck,” (2022) is the customer-centricity how-to manual. Start investigating what’s holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers. In 2016, she became an O’Reilly author, but has since chosen to self-publish, and now has her own publishing imprint, Delta CX Media.

Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the Delta CX YouTube channel.