Marketing Measurement Masterclass feat Chris Mercer - MeasurementMarketing.io | The SMB Talks Ep 48

Episode 48 of The SMB Talks featured Chris Mercer, Cofounder - MeasurementMarketing.io

Topic: Marketing Measurement Masterclass

Discussion
Why is measuring marketing results and efforts important?
What makes marketing measurement a tough nut to crack?
What are some of the key metrics every marketer MUST track?
How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same?
Web Analytics is one of the most common avenues of marketing efforts measurement. Recommendations for organizations to improve their web analytics
And more.

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