From clueless engineers to internet sensations | Chirag Gander and Sahil Vaidya | TEDxIIFTDelhi

There are only two ways with which you can make people remember things- either you make them laugh or you make them think. Watch The Minimalist take you through an interactive journey as they highlight different issues prevalent in India through simplistic designs


What brings these two enthusiastic young and vibrant entrepreneurs together is The Minimalist – a new-age, creative and one of India’s fastest growing design agencies. In the pre-final year of engineering at IIT Bombay, they co-founded The Minimalist as a simple Facebook page which garnered an organic reach of over 10 million, owing to the nature of its fresh, unique and witty content. Due to huge organic demand, it was launched as a design agency and has managed to garner over 120 clients in its first year of operations, including Coca Cola, Abbott, Newscorp, BNP Paribas, Marico and several other MNCs and high growth startups. With a team of over 30 creative minds, The Minimalist is taking the standards of design and communication in the country to the next level. They received the Kyoorius Red Elephant Award (India’s foremost design award for students) for their work in Typography.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx