The Psychology of Data Visualization: Cognition, Perception & Persuasion

Presented by: Jennifer Horne from iDashboards at the 2018 Great Lakes Business Intelligence & Big Data Summit hosted by WIT on March 15. Communicating complex data is crucial to making business decisions, and there’s no better tool than visualizing that data. Why, though, are data stories best communicated by visuals? And how can we ensure we’re communicating clearly and effectively, even to non-data people? We’ll take a primer in cognitive psychology and the science of perception to better understand why dashboards and data visualizations are critical to today’s big data environment, and what principles we can employ to create more effective and impactful data visualizations.

About WIT:
WIT is a business analytics consulting firm with 20+ years of experience. We help our clients make better business decisions from their data. For more information, visit www.witinc.com.