Rise of Pocket FM: From India to Global Dominance |Co-founder @ Pocket FM| Nishanth S.

Join Mona Gandhi and Nishanth S.(co-founder at PocketFM) in this fireside chat as they talk about Pocket FM's incredible journey of resilience, innovation, and success. From near-bankruptcy to discovering the power of storytelling, this video dives into their strategies, challenges, and breakthroughs. Discover how Pocket FM became a global leader in serialized storytelling, their innovative use of microtransactions, and plans for worldwide expansion. A must-watch for entrepreneurs and storytellers alike!


Interested in Your Third Place events? Register for the next one here: https://tally.so/r/3jMvNx
--------------------------------------------------------------------------------

Connect with us on:
Linkedin-   / upraised  
Instagram:   / getupraised  
Twitter:   / getupraised  

Timestamps
00:00 - Introduction to Pocket FM
00:53 - The Early Struggles
03:06 - Cracking Product-Market Fit (PMF)
07:00 - Monetization
13:05 - Exploring the US Market
16:50 - Blockbuster Engine: Finding Hit Stories
21:54 - Role of Product Management at Pocket FM
26:52 - Global Expansion & Genre Strategy
31:18 - The Blockbuster Engine & UGC Transformation
46:45 - Problem Discovery & Experimentation
50:49 - Microtransactions
56:41 - Growth Engine & Metrics
59:51 - Competitors
01:02:09 - Why Pocket FM is a Playground for the Best Product Minds
01:05:00 - User-Centric Research & Experimentation Infrastructure
01:10:35 - Audience questions

#PocketFM #StartupStory #Storytelling #productmanagement