Pahadi Foods: A Local Brand Looking To Uplift Nepali Farmers | A Roundtable Discussion | EP 186

Welcome to the Doers Podcast, where we bring you inspiring conversations with individuals making a significant impact in their respective fields.

In this video, we have recorded an in-depth roundtable discussion with three friends looking to make a difference in Agricultural FMCG. Pahadi is a company looking to promote local food products by branding and distributing them to a wider audience. Prashant Ghimire, Sanjay Kafle, and Robin Sharma are three young entrepreneurs looking to take the FMCG industry to the next level. Through Pahadi, they aim to improve the status of Farmers in Nepal and promote Nepali products globally.

Listen to this amazing conversation between four individuals who are entrepreneurs with a zeal to build bigger and better things.

Host: Anup Ghimire
Anup's LinkedIn:   / anup-ghimire-9366aa5a  

Guests:
Prashant Ghimire
Instagram:   / sai.prashantghimire  
LinkedIn:   / prashantghimirenp  
Sanjay Kafle
Instagram:   / kaflujay  
LinkedIn:   / sanjaykafle  
Robin Sharma
Instagram:   / robin.seeker  
LinkedIn:   / robin-sharma-588373119  

Follow us:
Instagram:   / thedoersnepal  
Facebook:   / thedoersnepal  

Listen to this episode on audio platforms: https://thedoersnepal.podbean.com/e/p...

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Timestamps
00:00 Highlights
02:05 Introduction To Doers Roundtable
03:04 Introducing The Guests: Prashant Ghimire
08:36 Introducing The Guests: Sanjay Kafle
14:30 Introducing The Guests: Robin Sharma
17:42 Perception Of Anup Towards The Guest
23:20 Let's Know About Anup's Introduction To Pahadi
25:50 Prashant's Previous Project
27:50 Why Pahadi?
32:25 Strategy That Pahadi Uses To Empower Farmers
33:51 Jetho Budo Rice
37:20 Getting Back To Strategies of Pahadi
42:00 The Conditions Of Farmers and Treating Pahadi As A Business That Uplifts Them
45:20 Investments in FMCG
46:40 Plan to Expand Globally
49:45 Restrictions On Export of Rice
51:40 Can Young People Enter FMCG? If Yes, How?
57:15 How can local producers connect with Pahadi?
1:00:00 Building an Ecosystem through Pahadi
1:01:55 Procurements From Different Regions (PM-AMT)
1:04:40 Distribution Is God: How Has Pahadi Cracked Distribution For Them and Others
1:16:41 Branding, Differentiation, and Creating Advantages
1:22:10 How Local Players Have Competed Against Global Forces With Good Distribution
1:24:00 Is transfer of Brand Equity possible?
1:27:50 Better : Why a new brand?
1:33:17 Challenges of Running A Company In Nepal
1:39:05 Pahadi is a Movement: The Pahadi Life and Building A Purely Nepali Brand
1:53:30 Final Words and Messages
2:01:15 Outro