Finding the Balance: Growth vs. Brand Marketing

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Historically, brand marketers have been the stewards of a brand’s values, reputation, and story. Their time is spent at the top of the marketing funnel, helping to build awareness, increase loyalty, and inspire customers.

Increasingly, they have been complemented by growth marketers, who, using data and experimentation, focus on the bottom of the funnel to generate leads and conversion.

Now more than ever, companies are trying to harness the power of these two disciplines to grow and build their brands. But as data and personalization drive more marketing decisions and investment, how can brand and growth marketing work together to deliver the right message to the right person at the right time?

Listen back to our discussion as we explore this and more with marketing leaders who are finding the perfect balance between growth and brand marketing.