The Future of Programmatic Advertising: Overcoming Barriers to Transparency with Web3 Technology

Описание к видео The Future of Programmatic Advertising: Overcoming Barriers to Transparency with Web3 Technology

Join Ben Putley, Rob Bradley, and James Trott at Zebu Live as they dive into the transformative role of blockchain in digital advertising. The panel discusses how blockchain’s transparency and immutability can revolutionize ad spend accountability, reduce fraud, and optimize performance for brands. From delivering deeper insights into audience engagement to creating a more efficient ad ecosystem, they explore how this technology can address the industry's biggest challenges and unlock new opportunities for both legacy and modern brands.

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