Key SaaS Financial Metrics and Revenue Model Explained

In this Finance Fireside Chat, John Baule, FutureView Systems’ CEO and a seasoned SaaS CFO, is joined by Brian McGrath, FutureView Systems’ COO, to dive into the world of SaaS financials and SaaS metrics for growing companies. Having led finance and FP&A teams at numerous SaaS companies, including two IPOs, John and Brian provide a unique perspective on the key SaaS metrics like LTV, CAC, churn companies should focus on and how they can develop an analytical framework that measures the health of the business, informs decision makers and drives growth initiatives.

FutureView Systems provides FP&A software solutions and services created by Finance professionals, for Finance professionals. Transform your finance function and accelerate the capabilities of your operation quickly, with an implementation process that will have you up and running in weeks, not months. Learn how you can make a greater impact on strategies and drive company growth.

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0:00 - Intro
2:10 - Lifetime value (LTV)
8:27 - Customer acquisition costs (CAC) LTV:CAC
10:38 - SaaS CFO's analytical framework
16:12 - PE and VC firm metrics
17:50 - Churn rate

#finance #SaaS #SaaSmetrics #startup

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