The Hyundai Equus Was More Than Just a Gaudy Korean Cadillac. Not Much More, But More

Link to a very well done Curious Cars Compilation Video (with Many thanks to the Creator):
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Hyundai has fought a stigma in the United States since coming here in the mid-1980s. In other parts of the world, it faces no such hurdles, but the way it was marketed in the US has given it a fair amount to overcome as it tries to move upmarket. Much of this is Hyundai’s own doing.

This car, the Equus, was meant to begin erasing those perceptions. Much like the Lexus LS that debuted here in 1990, the Equus was an out-of-nowhere upstart that would bring the game not only to the LS sedan, but even top dogs Mercedes-Benz and BMW. This was ambitious, to say the least - not even Cadillac or Lincoln have tried to build cars at this price point for many years, and they still enjoy a strong upmarket reputation in the US.

Did it succeed? Sort of.

Full review and test drive if a 2011 Hyundai Equus Ultimate by Billof Curious Cars. Vehicle will be for sale soon on Cars and Bids by Andrew, a private owner.

Former Andrew cars:
Link to Andrew’s Audi A8L:
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Link to and Andrew’s Mercedes-Benz S600:
   • Is a 13-Year-Old Twin Turbo Mercedes-...