Скачать или смотреть EP 23: Rich vs Famous – What Actually Makes Designers More Money? | Donna Hoffman

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 Evelyn sits down with returning guest Donna Hoffman, the Interior Design Advocate and celebrated business coach, to tackle one of the most emotionally charged topics in the design industry: publication, press, and why chasing it might be keeping you broke.

Donna delivers the harsh truth that every designer needs to hear about the difference between being rich and being famous—and why you should always choose rich first. You'll hear Donna break down the real costs of hiring a publicist, the hidden trade-offs of locking up your photography with exclusive publishing deals, and why national publicity won't put dollars in your coffers if you're billing under a million dollars a year.

The episode also dives deep into the dangerous trap of "compare and despair" that social media and glossy magazine spreads create for design CEOs, and why you need to unfollow (or mute) anyone whose posts make you feel inadequate instead of inspired.

You'll also learn why local publishing might have more ROI than national features, how to recognize when publicity is a vanity move versus a strategic brand-building investment, and the critical question every designer must ask: what am I expecting this publicity to bring to me?

But here's where it gets good: Donna reveals the smarter alternative to chasing publication—awards submissions. You'll discover why multi-award-winning status carries more weight with prospective clients, builders, and architects than any magazine feature ever could, how to write your award submissions efficiently (hint: do it during your photo shoot), and why awards give you timeless social proof that never gets dated. Donna walks you through the practical steps of submitting to multiple categories, building an awards calendar, and leveraging those wins across your website, LinkedIn, Instagram, and sales conversations.

This episode is packed with honest insights about the performative nature of the design industry, practical guidance on where to invest your marketing dollars for actual revenue growth, and the tough love reminder that your P&L statement matters more than your press clippings. If you're ready to stop flushing money down the toilet on vanity metrics, start building real wealth in your design business, and finally understand where publication fits (or doesn't fit) in your growth strategy, this reality check is exactly what you need to hear.

Do you want to be rich or do you want to be famous? Donna's answer might surprise you—and it just might change your entire approach to marketing your design business.

Connect with Donna: https://www.impeccablydesignedhomes.c...

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