15: Navigating GTM Strategies in Tech-Driven Markets (Parker Hannifin)

Описание к видео 15: Navigating GTM Strategies in Tech-Driven Markets (Parker Hannifin)

In this episode, Gavin is joined by Mark Czaja, Chief Technology and Innovation Officer at Parker Hannifin. Mark shares his career path from a design engineer to CTO, highlighting the critical role of customer-driven innovation in technology-driven markets. He discusses the shift from traditional engineering silos to a more integrated systems approach, emphasizing the importance of collaboration with customers to deliver tailored solutions. Mark also explores how cross-industry expertise and a focus on simplifying complex technologies have helped Parker Hannifin enhance customer experiences and stay ahead in an evolving market.

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