What is Promotional Pricing? (Strategy Pros, Cons & Examples)

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons.

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By the end of this video, you’ll know what a promotional pricing strategy is and the advantages and disadvantages to using it


First, we’ll answer the question “What is promotional pricing?” with a promotional pricing definition and the types of promotional pricing used by different industries.


Next, you’ll discover the goal of promotional pricing and how it’s designed to boost sales, cash-flow and revenue.


Then, we’ll look at the advantages of this discount pricing and then the disadvantages of using it.


Finally, you’ll learn why you would want to use promotional pricing and the strategic factors that should be considered.

0:00 What is Promotional Pricing? (Strategy Pros, Cons & Examples)
1:31 What Is Promotional Pricing?
2:27 The Promotional Pricing Goal
2:59 Promotional Pricing Pros and Cons
3:41 Advantage #1: Increase In Sales & Revenue
4:03 Advantage #2: Urgency Drives Action
4:42 Advantage #3: Value Perception Favours The Buyer
5:26 Advantage #4: Edge Over Competition
5:54 Advantage #5: Greater Volumes, Greater Buying Power
6:54 Disadvantage #1: Brand Perception & Loyalty
7:39 Disadvantage #2: Price Perception & Cannibalisation
8:14 Disadvantage #3: Price Wars

#promotionalpricing #brandstrategy #brandingtips

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